Integration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises

Simple item page
dc.contributor.authorShkrabak, I. V.
dc.contributor.authorKharchenko, O. S.
dc.contributor.authorOslopova, M.
dc.contributor.authorKalchenko, M.
dc.contributor.authorKosenko, Ya.
dc.contributor.authorMatvienko, V.
dc.contributor.authorШкрабак, І. В.
dc.contributor.authorХарченко, О. С.
dc.date.accessioned2025-10-08T09:43:12Z
dc.date.issued2024
dc.description.abstractIn the rapidly evolving landscape of modern enterprises, the integration of informatics with organizational design and marketing strategies has emerged as a pivotal approach to enhance economic potential and sales effectiveness. This article explores the synergistic relationship between these components, emphasizing how data-driven decision-making, agile organizational structures, and targeted marketing strategies can collectively optimize business performance. Through a comprehensive literature review, the key theories and frameworks that underpin this integration, followed by a detailed methodology that outlines the research design and data collection processes were identified. The results highlight the positive impact of integrated informatics on sales performance and organizational efficiency, supported by case studies from various industries. The discussion delves into the implications of these findings, addressing challenges such as data privacy, change management, and skill gaps. The study provides actionable recommendations for practitioners and outline future research directions to further explore this critical intersection of informatics, organizational design, and marketing strategies. This study contributes to the understanding of how modern enterprises can leverage technology and strategic alignment to thrive in a competitive marketplace.
dc.identifier.citationShkrabak I., Kharchenko O., Oslopova M., Kalchenko M., Kosenko Ya., Matvienko V. Integration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises. Library Progress International. 2024. Vol.44 No. 3. P. 11391-11405. DOI: https://doi.org/10.48165/bapas.2024.44.2.1
dc.identifier.citation Shkrabak, I., Kharchenko, O., Oslopova, M., Kalchenko, M., Kosenko, Ya. & Matvienko, V. (2024). Integration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises. Library Progress International, 44, 3, 11391-11405. doi: https://doi.org/10.48165/bapas.2024.44.2.1
dc.identifier.doihttps://doi.org/10.48165/bapas.2024.44.2.1
dc.identifier.issn0970 1052
dc.identifier.issn2320 317X
dc.identifier.urihttps://dspace.mipolytech.education/handle/mip/2763
dc.language.isoen
dc.publisherВидавництво BPAS
dc.subjectinformatics
dc.subjectorganizational design
dc.subjectmarketing initiatives
dc.subjectinformation
dc.subjecttechnologies
dc.subjectprogress
dc.titleIntegration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises
dc.typeArticle

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Integration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises.pdf
Size:
1.04 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
10.29 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Кафедра прикладної економіки, бізнес-інжинірингу та проєктного менеджменту (ЕКОБІМ)